The future in a new light
Remember the three OSRAM Facts of Light
„If it’s not bright, it’s not right“ –
Help your customers get through the night more safely.
Talk to them about the three principles of good car lighting:
Better light leads to better business
Car workshops are often under great time pressure. Every customer order is urgent - and with so much work, there is usually little time for advice. But also think about the advantages of high-quality advice when only every third customer visit is associated with an extra charge of two high-quality lamps plus work. That makes a significant difference for you.
Taking the time to talk to your customers about the quality of their lamps can help cement customer relationships, improve your reputation and ultimately grow your business.
Trust creates loyalty. Loyalty brings success.
Surveys show that over 90% of drivers rely on their workshop for advice when choosing vehicle parts - yet only around 40% actually receive advice on the quality of those parts.1 Starting a conversation with the three “Facts of Light” is a very good starting point. You bring expertise into play and show that you care about the safety of your customers. This strengthens the loyalty of your customers.
Act proactively –
don't wait for lamps to fail
Check and change your customers' vehicle lighting before they have to make a pit stop.
Most people just replace a broken or burned out lamp, but that's a mistake. When a lamp reaches the end of its life (approx. 3 years or 500 hours of operation), it produces significantly less light (up to 30%). Fading occurs insidiously long before lamps burn out, resulting in reduced visibility and visibility at night. Driving at night with fading lights is not only dangerous, it can also result in fines and jeopardize insurance claims.
Pass these valuable maintenance tips on to your customers:
- Clean and polish your headlights regularly - especially before a lamp test.
- Regularly check every lamp in your car, including all symbols, signs and interior lights.
- Drive your car close to a wall and turn on your lights to assess the balance of the light beam on the wall.
To a bright future!
Changing the lamps early is a real win-win situation. Your customers get a brighter, more balanced light and a better understanding of lighting technology and safety. This creates trust and loyalty and brings you more and regular sales.
Act smart -
one out and two in
Always change vehicle headlight lamps in pairs.
Automotive experts unanimously recommend replacing key car parts like brakes, shock absorbers, and wiper blades together, and with good reason. Both parts are exposed to the same environmental stresses, so if one part fails, the other will probably soon fail as well. It is no different with vehicle lighting.
Also, replacing just one failed lamp can result in an unbalanced light beam. This is dangerous for the driver and oncoming traffic.
Twice as good for your business.
Replacing lamps in pairs not only increases sales but is also a great way to show off your expertise and build trust between you and your customer. This will help avoid the inconvenience of a second lamp failure shortly after the first.
Be innovative -
don't accept the standard, raise it.
Improve visibility and with it your business.
Did you know that on average one in three families in Europe owns a car that is more than 10 years old?1 Since many advanced lighting solutions are also available for older models, there is no reason to always fit standard replacement bulbs. Installing quality new lamps is an excellent opportunity to grow your business and provide your customers with the best quality light. Whether xenon or halogen lamps, OSRAM's extensive portfolio for retrofitting high-performance lamps can ensure brighter light intensity. This means better night vision, better visibility and therefore more safety.
Don't wait for the lamps to fade or fail, talk to your customers today about improving their vision and giving your sales the right boost. This is a real win-win situation.
This is how your company gets on the fast track.
Improve your service offering. OSRAM's range of upgrade options will impress your customers while increasing sales of high quality vehicle parts.
1 Quelle: Statista 2019